This piece explores the impact of commoditizing innate human activities like running, using the Blue Mountains UTMB as a prime example. It delves into how reliance on curated, commercialized events can diminish our originality, freedom, and zest for life. The article encourages readers to break away from these packaged experiences, suggesting a return to the simple, liberating joy of running in a quiet forest—where true freedom and connection with nature can be rediscovered.

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